National Geographic prepares for the 5G-powered content future

National Geographic, the media organization, believes that the introduction of 5G connectivity could have a powerful impact on its storytelling efforts.

National Geographic boasts a 130-year pedigree when it comes to excellence in storytelling.

An iconic printed publicaion, joined later by a TV network, have traditionally been at the forefront of the organization’s efforts to deliver a unique insight into cutting-edge science, dare-devil exploration and swashbuckling global adventure.

In looking ahead, the Washington, DC-based enterprise believes that the coming mass introduction of 5G celleular connectivity holds out the promise of bringing its content to life in unprecedented ways, just as still images and television programming once did.

“We are incredibly optimistic about what 5G can do to connect us in a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands