National Geographic boasts a 130-year pedigree when it comes to excellence in storytelling.
An iconic printed publicaion, joined later by a TV network, have traditionally been at the forefront of the organization’s efforts to deliver a unique insight into cutting-edge science, dare-devil exploration and swashbuckling global adventure.
In looking ahead, the Washington, DC-based enterprise believes that the coming mass introduction of 5G celleular connectivity holds out the promise of bringing its content to life in unprecedented ways, just as still images and television programming once did.
“We are incredibly optimistic about what 5G can do to connect us in a more personal way with our audience – and the opportunity that it has for us as a storytelling company to do that in a much more aggressive way at scale,” Jill Cress, chief marketing and communications officer at National Geographic Partners, a joint venture between National Geographic and 21st Century Fox, said at CES 2019.
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