NASCAR’s three tips for building new engagement for an old sport

The National Association for Stock Car Auto Racing (NASCAR), the racing series, has built fan engagement in a variety of innovative ways.

There was a crash on the NASCAR track.

Back at the National Association for Stock Car Auto Racing’s home office in Charlotte, North Carolina, its Fan and Media Engagement Center (FMEC) is monitoring the reaction of some 25,000 brand loyalists even as it keeps an analytical eye on more than 1,500 social-media accounts and 3,500-plus keywords.

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