Muslim Futurism and Islamic Branding

Ogilvy & Mather Worldwide’s Chief Executive Miles Young discusses the findings of a major survey of Muslim consumers in this keynote speech from the Oxford Global Islamic Branding and Marketing Forum.

Muslim Futurism and Islamic Branding

Miles Young Ogilvy & Mather

This is the keynote speech given by Miles Young, Chief Executive Officer at Ogilvy & Mather, at the Inaugural Oxford Global Islamic Branding and Marketing Forum

It is a pleasure indeed to be here. The venue – in this marvellous business school but also particularly in Oxford – seems particularly appropriate to the importance of the subject we are discussing. It was in Oxford, of course, that the commerce between East and West led in the 1630s to the first ever Chair of Arabic in England, and, for a...

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