Mondelez’s Swedish Fish swims in a small but relevant experiential pond

Swedish Fish, the confectionery brand owned by Mondelez International, successfully engaged with consumers through a sponsorship tie-up with aquariums.
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A simple rule of outdoor sports has relevance for marketers as well: If you want to catch fish, you go where the fish are.

For Mondelez International – the confectionery, food, and beverage enterprise based in Deerfield, Illinois – that adage found an immediate application when its Swedish Fish brand of gummy candies partnered with Allionce Group, a marketing

And the activations give some evidence to the engagement at a variety of properties:

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