IAB’s Rothenberg champions the power (and growth) of podcast advertising

A simple rule of outdoor sports has relevance for marketers as well: If you want to catch fish, you go where the fish are.

For Mondelez International – the confectionery, food, and beverage enterprise based in Deerfield, Illinois – that adage found an immediate application when its Swedish Fish brand of gummy candies partnered with Allionce Group, a marketing agency in Boston that connects products and services with zoos and aquariums.

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“With over 180 million annual visits to more than 200 zoos and aquariums across the country, this market offers an untapped opportunity for brands to connect with millennial moms with young children at a scale with more total visitors than the NFL, MLB, NBA, and NHL combined," boasts Allionce.