Mondelez International's five tips for ecommerce success

This event report outlines how Mondelez International, the snacks giant, is tackling the need for consumer packaged goods (CPG) brands to move into the ecommerce space.

Mondelez International's five tips for ecommerce success

Stephen Whiteside Warc

When Cindy Chen was named as global head/ecommerce at Mondelez International earlier this year, the task facing her could be summed up with a single question: "How can we se

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