Mondelez International's five tips for ecommerce success

This event report outlines how Mondelez International, the snacks giant, is tackling the need for consumer packaged goods (CPG) brands to move into the ecommerce space.

Mondelez International's five tips for ecommerce success

Stephen WhitesideWarc

When Cindy Chen was named as global head/ecommerce at Mondelez International earlier this year, the task facing her could be summed up with a single question: "How can we sell a cookie online?"

In tackling this conundrum, Chen is aiming to help the owner of Oreo cookies – as well as brands like Cadbury chocolate, Trident gum and Honey Maid graham crackers– translate the instant gratification which results from buying snacks in physical stores to a new, digital form where ordering is immediate but delivery is delayed....

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