Moët Hennessy’s new look at luxury

This event report outlines how Moët Hennessy, which manufactures a range of premium alcoholic drinks, is responding to changing beliefs and behaviours around luxury.

Moët Hennessy's new look at luxury

Geoffrey Precourt Warc

The good news for Moët Hennessy USA: "Luxury still matters."

And, according to Jon Potter, "premiumization" is an inevitable consequence, especially among young consumers: "They're looking to buy more premium products. They're looking for quality. They're looking for discernment."

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands