P&G's Mobile Ambitions & Case Studies from Emerging Markets
This is one of a series of edited extracts from the Mobile Marketing Forum 2008. Other articles cover:
- Rethinking mobile segmentation and the iPhone's impact on advertising
- Turning FMCG onto mobile: Kraft, Arla and Unilever case studies from the Mobile Marketing Forum Budapest 2008
For all his reports from the event, visit WARC's Mobile Marketing Forum blog.