Mobile World Congress 2017: From AI and VR to IoT and 5G

This report explores the views of senior AdTech and MarTech figures after the Mobile World Congress in Barcelona, which centred on the use of data and artificial intelligence systems to better understand audiences.

Mobile World Congress 2017: From AI and VR to IoT and 5G

With mobile set to account for over half of total media ad spend by 2020 it's no surprise Mobile World Congress (MWC) is now a magnet for marketers looking to make the most of this rapidly expanding...