Mobile commerce expands while social experiences slower growth

Maya Yegorova

Mobile commerce is growing at a faster pace than its social counterpart for a variety of reasons, according to analysis by research firm Mintel.

Mobile is slated to deliver between 40–45% of all US e-commerce purchases by 2024, according to analysis from market research firm Mintel.

By contrast, just 7% of e-commerce purchases by 2025 will come from social commerce. These findings were published in Mintel’s “Mobile Retailing – US 2023 and US Social Commerce 2023 reports.”

The success of mobile commerce is traced back to its convenience and heavy usage among younger consumers. Slower growth in the social commerce space, by contrast, was attributed to factors like data security worries and a lack of user confidence in this retail environment – but Mintel...

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