MMA EMEA Forum 2013: Mobile strategies from Unilever, AXA and The Weather Channel

In this event report, three major brands outline how they are using mobile to advance their business objectives.

Mobile tips from Unilever, AXA and The Weather Channel: Insights from the MMA EMEA Forum 2013

Joseph CliftWarc

There was no shortage of grand claims about the power of mobile marketing at the MMA EMEA Forum, organised by trade body the Mobile Marketing Association (MMA) and held in London in November 2013.

Greg Stuart, the MMA's global CEO, welcomed what he termed the "age of mobile", the coming of which can be illustrated by a battery of statistics, including the standout finding that the average user looks at his or her mobile device 150 times a day....

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