Missions and relationships: Lessons from the WARC Media Awards event

Deutsche Telekom, Channel 4, Suzuki, Disney, and Warner Brothers are among the brands that shared their learnings from the WARC Media Awards.

Fragmentation has become a dirty word for brands and publishers as the media ecosystem grows in scale and diversity. The advertising industry and its media sibling have always been more comfortable in the past: 10 years-ago when the internet was simpler,...