Missions and relationships: Lessons from the WARC Media Awards event

Sam Peña-Taylor

Deutsche Telekom, Channel 4, Suzuki, Disney, and Warner Brothers are among the brands that shared their learnings from the WARC Media Awards.

Fragmentation has become a dirty word for brands and publishers as the media ecosystem grows in scale and diversity. The advertising industry and its media sibling have always been more comfortable in the past: 10 years-ago when the internet was simpler,...

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