Mindshare’s five trends for 2018

Media agency Mindshare identifies five broad trends that are currently shaping the marketing world and which marketers will have to address in the coming 12 months.

Media agency Mindshare's trends report for 2018, based on three months of intensive quantitative and qualitative research as well as social and search analysis, identifies five trends that will have an impact on a marketing industry that must look more laterally than ever, as communications evolve to dictate a brand's experience, convenience, safety, trust, and texture.

At its core, Mindshare's report is not interested in futurism. Each of the trends is affecting media and marketing now, and when it explores the implications of new technology, it's not talking about teleportation – these are changes that are taking place  within devices...

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