MightyHive matches brand problems with in-house solutions

MightyHive, a programmatic solutions provider, has carved out a niche in the marketing universe by helping brands and agencies optimize their approach in this area.

It is a list of brands that would be the envy of any seven-year-old marketing enterprise: Autodesk. Ace Hardware. Bayer. Boost Mobile. Caesars Entertainment. Carlsberg. Mondelez International. Nationwide Insurance. OpenTable. Pandora. Sephora. Sprint. Yamaha. SAP.

And, in truth, there are more clients – major brands that prefer to work under the radar as their engagements evolve from planning to makeover.

“Right now, we are working with seven separate efforts, all of which are going well,” Peter Kim, co-founder/CEO of MightyHive, told delegates at the Association of National Advertisers’ (ANA) 2019 (and first) In-House Agency Conference.

Peter Kim, co-founder/CEO, MightyHive

“We're...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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