It is a list of brands that would be the envy of any seven-year-old marketing enterprise: Autodesk. Ace Hardware. Bayer. Boost Mobile. Caesars Entertainment. Carlsberg. Mondelez International. Nationwide Insurance. OpenTable. Pandora. Sephora. Sprint. Yamaha. SAP.
And, in truth, there are more clients – major brands that prefer to work under the radar as their engagements evolve from planning to makeover.
“Right now, we are working with seven separate efforts, all of which are going well,” Peter Kim, co-founder/CEO of MightyHive, told delegates at the Association of National Advertisers’ (ANA) 2019 (and first) In-House Agency Conference.
“We're not allowed to talk about all of them, but they are from every industry that you can imagine. I just did a quick-and-dirty estimate, and the total market cap of those seven companies is close to $200 billion.”