Meredith finds a new role for branded content during COVID-19

US magazine publisher Meredith adopts an outcomes-based approach to branded content partnerships.

Magazines, already feeling the pinch in ‘old normal’ times, have been hit hard by the decline in ad spend resulting from the pandemic. At the start of the year, WARC Data estimated a 5.6% drop in ad revenues for magazine publishers in 2020; in May, th, a steeper decline in spend than all other channels bar OOH and cinema media.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands