Mercedes-Benz: Using Amazon as a marketing channel

This event report explains how Mercedes-Benz, the luxury car manufacturer, worked with Amazon, the online retailers, to promote test drives of its new E-Class car.

Mercedes-Benz: Using Amazon as a marketing channel

Jo Bowman

A partnership between Mercedes-Benz and Amazon is taking potential car buyers one significant step closer to purchase with a click of a few buttons – without, for now at least, getting consumers to add a car to their online baskets.

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