Meet Dotti, Gerber’s tool for building one-to-one consumer relationships

Stephen Whiteside

Gerber, the baby food and products manufacturer owned by Nestlé, has driven several core brand metrics thanks to Dotti, a one-to-one digital engagement tool for parents with young children.

Gerber has been a trusted provider of safe, healthy baby food and formula for decades.

In late 2017, the brand took this considerable equity beyond the high-chair-and-booster-seat set when it unveiled Dotti, a 24/7 text-based hotline that lets moms and...

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