Measuring Advertising Performance 2014: Understanding the connected consumer

This article summarises the highlights from the first day of Warc's MAP conference, on the theme of understanding the connected consumer.

Measuring Advertising Performance 2014: Understanding the connected consumer

Brian Carruthers Warc

The first day of the Warc Measuring Advertising Performance 2014 conference, which took place in London on March 11, covered plenty of ground. Subtitled Understanding the Connected Consumer, the event heard a mixture of case studies, new research, contentious views and debates on some unsung areas.

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