McLaren’s lack of track success fuels its creativity

McLaren, the F1 constructor, exists somewhere between the realms of a sports team and a media owner, with the demands of finding engagement for its sponsors, whatever happens on the track.

The past few years have been lean ones for McLaren. The Formula One team hasn’t won a driver’s championship since 2008 when Lewis Hamilton picked up the first of his four titles. And it’s 20 years since it topped the constructors’...

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