McDonald's CMO redefines marketing in "new world order"

This event report outlines how McDonald's, the quick service restaurant chain, is adapting its marketing model to the digital age.

McDonald's CMO redefines marketing in "new world order"

Geoffrey PrecourtWarc

In consideration of the Interactive Advertising Bureau's (IAB) "New World Order" – the theme of the organization's 2016 MIXX Conference in New York – Deborah Wahl...