McDonald proposes ARF academy of ideas

This event report outlines how the Advertising Research Foundation (ARF) plans to pursue its agenda, and help the research industry as a whole, going forwards.

McDonald proposes ARF academy of ideas

Geoffrey PrecourtWarc

Don't confuse the Advertising Research Foundation (ARF) with a trade organization.

When Scott McDonald became the ARF's new President/CEO in early March 2017, he did pledge to support industry innovation and best practices – and, indeed, to join with the likes of the Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), and 4A's (American Association of Advertising Agencies) in beating back the challenges of bot fraud and viewability issues.

But, as he told delegates in his opening address at the ARF's 2017 Annual Conference, "What's distinct and unique – and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands