Raja Rajamannar – the chief marketing and communications officer at Mastercard – had a tough message for the advertising industry’s creative class.
“We keep internally calling it: Storytelling, which is classical advertising, is dead.”
The marketing leader at the Purchase, New York-based payments company cited a major proof point in supporting this claim. “Consumers hate interruption. And advertisements are clearly an interruption to a good experience. So, not only are they putting [up] ad blockers … they are also paying money to keep these pesky marketers out, whether it is on Netflix,...