Mastercard’s Rajamannar to Cannes: classical advertising is “dead”

Mastercard, the payments brand, is tapping the power of experiential marketing in a bid to engage consumers in meaningful ways around their passion points.

Raja Rajamannar – the chief marketing and communications officer at Mastercard – had a tough message for the advertising industry’s creative class.

“We keep internally calling it: Storytelling, which is classical advertising, i

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