Mars media chief: Realignment breeds internal trust, external growth

Mars, the confectionery and food group, has sought to maximize the impact of its media activity in various ways.

Rob Rakowitz has spent the last four-and-a-half years as Mars Inc.’s director/global media.

And he is convinced that “the media director's role has probably mushroomed” during that period.

More specifically, he told delegates at the 4A’s...