Rob Rakowitz has spent the last four-and-a-half years as Mars Inc.’s director/global media.
And he is convinced that “the media director's role has probably mushroomed” during that period.
More specifically, he told delegates at the 4A’s...
Mars media chief: Realignment breeds internal trust, external growth
Mars, the confectionery and food group, has sought to maximize the impact of its media activity in various ways.
