Mars' 10-Point Guide to Innovation

Debra Sandler, Chief Consumer Officer at Mars Chocolate, spoke at the ANA 2011 Creativity Conference in New York about innovation and how to approach new products, businesses and ways of working.

Mars' 10-Point Guide to Innovation

Geoffrey PrecourtWarc

"You hear about a lot of ideas. And none of them looks like a fit. And that can be hard," admitted Debra Sandler, Chief Consumer Officer at Mars Chocolate, the company whose 2010 launch of M&M's...

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