Marriott's switch to "always-on" marketing

Stephen Whiteside

This event report outlines how Marriott International, the hotel group, has embraced an "always-on" marketing strategy.

Hotels
Real-time marketing
United States
Social listening, real time research
Strategy

Marriott's switch to "always-on" marketing

Stephen WhitesideWarc

In July 2016, Marriott International unveiled its latest "M Live Studio" – a business unit tasked with generating real-time content and driving social engagement with English, French,...

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