Marriott's switch to "always-on" marketing

This event report outlines how Marriott International, the hotel group, has embraced an "always-on" marketing strategy.

Marriott's switch to "always-on" marketing

Stephen Whiteside Warc

In July 2016, Marriott International unveiled its latest "M Live Studio" – a business unit tasked with generating real-time content and driving social engagement with English, Frenc

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands