Marriott reinvents customer loyalty marketing with Bonvoy

Reed Karaim

Marriott, the hospitality giant, transformed its approach to customer loyalty with a new platform called Bonvoy.

Marriott Bonvoy, Marriott International’s newly consolidated customer-loyalty program, is more than a clever mash-up of Bon Voyage.

According to Karin Timpone, Marriott’s global marketing officer, the new branding stands in front of a complete...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands