Marriott finds ten tips for buzz marketing

This event report outlines how Marriott International, the hotel group, is using buzz marketing to engage with millennials.

Marriott finds ten tips for buzz marketing

Geoffrey PrecourtWarc

"We are reinventing the way that we market to millennials," announces Jennifer Utz, Marriott International's Vice President/Buzz Marketing and Partnerships.

She's not alone in that mission,...

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