Marriott finds ten tips for buzz marketing

This event report outlines how Marriott International, the hotel group, is using buzz marketing to engage with millennials.

Marriott finds ten tips for buzz marketing

Geoffrey Precourt Warc

"We are reinventing the way that we market to millennials," announces Jennifer Utz, Marriott International's Vice President/Buzz Marketing and Partnerships.

She's not alone in that mission annual IEG Sponsorship Conference in Chicago, "than throwing a huge surprise dance party in the lobby of a hotel?"

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands