Marketing is the new revenue engine in Asia

Diageo India’s Deepika Warrier explains at the recent Mint Marketing Summit Marketing how marketing is no longer just a function to drive brand awareness and advertising but is now an independent profit centre and responsible for generating revenue.

The role and the importance of marketing functions have changed dramatically over the years.

In the past, marketing was working on short-term calibration and leading changes within commercial sales, operations and other cross-functional teams.

Today, marketing is no longer a support function aiding product and sales teams.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands