Marketing heaven postponed: The rise of the 'deletist consumer'

This event report looks at why so many consumers are resistant to digital marketing methods and how brands and companies are developing new ways of using data.

Marketing heaven postponed: the rise of the 'deletist consumer'

Lena Roland Warc

More data should be "marketing heaven" because it suggests marketers are able to find out more information about their customers and can therefore engage with them more eff

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