Marketers must be authentic to reach niche audiences

This event report gives insight into how marketers can better target niche audiences rather than lumping them all together.

Marketers must be authentic to reach niche audiences

Diana Marszalek

Last spring, Wells Fargo ran a TV ad showing a lesbian couple learning sign language, which they then used to tell the hearing-impaired girl they were adopting, "We're going to be your

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands