Marketers look to define their role, build a talent pipeline, and get smarter about tech

The CMO Growth Council, a joint venture of the ANA Masters Circle and Cannes Lions, meets periodically with the goal of future-proofing marketing and modernizing the role of the CMO amid unprecedented industry change. At a meeting in Las Vegas, attendees discussed:

Against the backdrop of the CES show in Las Vegas, members of the CMO Growth Council met in early January to discuss current challenges and solutions in marketing, and give progress reports on solutions. Launched in 2018, the Council is a partnership between the ANA Masters Circle and Cannes Lions, featuring CMOs from some of the world’s biggest global brands. The Council’s goal is to future-proof the discipline of marketing and modernize the role of the CMO amid unprecedented industry change.

At the meeting at CES, members focused on several aspects of the Council’s Leadership Agenda for Growth, including brand...

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