Making sponsorship "fit": TD Ameritrade and the 2014 Winter Olympics

This event report discusses how TD Ameritrade, the financial services company, aimed to achieve true brand "fit" to drive the maximum benefit from its sponsorship of the United States Olympic Committee (USOC) during the 2014 Winter Olympics in Sochi, Russia.

Making sponsorship "fit": TD Ameritrade and the 2014 Winter Olympics

Stephen Whiteside Warc

Few advertisers would dispute that the Olympic Games, in their Summer or Winter form, provide an unparalleled opportunity to engage consumers. Making the most of

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