MakeMyTrip embraces India’s tourism boom

India’s travel boom is set to offer new and exciting opportunities for brands over the next few years.

Deep Kalra, founder and chairman / group CEO of Indian travel company MakeMyTrip, is extremely bullish on the travel industry in India but says that improvement is required in several areas if India wants to be a destination of choice.

A pioneer of online travel in India, Kalra founded MakeMyTrip in 2000. It is today the largest online travel company as well as the largest e-commerce business in India. MakeMyTrip provides various online services including flight tickets, holiday packages, hotel reservations, and rail and bus tickets.

Read more about mobile in India

  • Building an effective mobile web experience...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands