Macy's insight: bridge physical and digital with mobile apps
Much of the innovation in mobile retail has focused on reducing friction at the point of sale. But Nikhat Afza, Director of Mobile Applications at Macy's.com and Bloomingdales.com,...
Macy’s insight: bridge physical and digital with mobile apps
This event report details how Macy’s, the department store chain, is using its mobile app as a tool to drive multiple forms of consumer engagement.
