Macy’s insight: bridge physical and digital with mobile apps

This event report details how Macy’s, the department store chain, is using its mobile app as a tool to drive multiple forms of consumer engagement.

Macy's insight: bridge physical and digital with mobile apps

Sonia Paul

Much of the innovation in mobile retail has focused on reducing friction at the point of sale. But Nikhat Afza, Director of Mobile Applications at Macy's.com and Bloomingdales.com,

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