Lowe’s taps VR and AR to tackle a $70 billion problem

Lowe's, the home-improvement chain, believes that virtual reality (VR) and augmented reality (AR) can encourage more consumers to undertake DIY projects.

Lowe's, the home-improvement chain, has been on a four-year journey to find the augmented reality (AR) and virtual reality (VR) sweet spot for customers at its more than 2,370 stores spread across the United States, Mexico, and Canada.

The problem is companies can get so enamored with the possibilities of innovative new technology "that you forget about the people who actually have to use this stuff," warned Amanda Manna, Head/Narratives and Partnerships at Lowe's Innovation Labs,

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands