Love and Money: How Home Depot makes the most of mobile

Home Depot, the home-improvement chain, is leveraging mobile in order to drive revenue, amplify its other media channels, and increase consumer engagement.

"Who here is in love? Or has been in love? C'mon; let's see hands," Erin Everhart, Senior Manager/Media Strategy & Mobile at Home Depot, instructed the audience at the 2017 Digital Summit Chicago.

For those fortunate romantics, she continued, "Thi

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