E-commerce is an increasingly attractive way for L'Oréal to grow its brands.
The beauty giant – present in categories ranging from cosmetics to haircare and perfume – secured $2.5 billion in revenue from digital channels last year, a total that accounted for 8% of company-wide sales, and that was 34% higher than the previous 12 months.
And the numbers get even richer, according to Antoine Borde, L'Oréal’s global e-commerce acceleration director. “That 8% accounted for more than 30% of the growth of the company,” he explained at the 2018 Cannes Lions International Festival of Creativity. “So, it's a real growth driver when it comes to increasing our sales and our business at L'Oréal.”