In her role as Head/Data Acquisitions & Partnerships at L'Oréal USA, Aruna Paramasivam must ensure that 34 individual brands receive truly holistic – rather than cosmetic – insights about their target audiences.
And with a product portfolio ranging from premium offerings like Yves Saint Laurent to professional lines such as Redken, as well as consumer staples including Maybelline and Garnier, the needs displayed by each of the company's beauty brands are highly distinct in nature.
"We have the millennials that are our sweet spot, but we also have the 40-plus consumer, with...