Sarah DaVanzo is charged with helping L'Oréal prepare for the future.
In fact, the beauty giant’s vp/consumer and market insight, foresight and innovation assists 30-plus brands in anticipating trends and changes in the marketplace and then respond with new products, marketing strategies, business tactics, and so on.
In pursuit of that rich mix of goals, DaVanzo oversees tasks that include:
- deploying research techniques from artificial intelligence (AI) and data analytics to behavioral science;
- running digital sprints, accelerators, and “hackathons” to drive disruption;
- partnering with open-innovation teams within L'Oréal;
- working with external creators, makers, and trendsetters.