Sarah DaVanzo is charged with helping L'Oréal prepare for the future.

In fact, the beauty giant’s vp/consumer and market insight, foresight and innovation assists 30-plus brands in anticipating trends and changes in the marketplace and then respond with new products, marketing strategies, business tactics, and so on.


Sarah DaVanzo, vp/consumer and market insight, foresight and innovation, L'Oréal

In pursuit of that rich mix of goals, DaVanzo oversees tasks that include:

  • deploying research techniques from artificial intelligence (AI) and data analytics to behavioral science;
  • running digital sprints, accelerators, and “hackathons” to drive disruption;
  • partnering with open-innovation teams within L'Oréal;
  • working with external creators, makers, and trendsetters.