L'Oréal mines social media for micro-trends in India, Indonesia and Thailand

L'Oréal, the global cosmetics brands, has mined social media for micro-trends to inform product innovation in Asia's emerging markets.

Here's a tip for brands struggling with product innovation: dig into micro-trends.

According to Vartika Malviya Hali, CEO of Thinkbumblebee Analytics, small is the new big and all things micro are shaping the world.

"A lot of things which are small in nature essentially… actually make big changes in the environment they operate in," said Malviya at QUAL360 APAC in Singapore recently.

"It is a scary experience for both marketers and innovators, because by the time you have come up with your innovation, it is already outdated," said Dr Anupama Koppar Koppar, Innovation Director for Hair (India and ASEAN) at...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands