L'Oréal mines social media for micro-trends in India, Indonesia and Thailand

L'Oréal, the global cosmetics brands, has mined social media for micro-trends to inform product innovation in Asia's emerging markets.

Here's a tip for brands struggling with product innovation: dig into micro-trends.

According to Vartika Malviya Hali, CEO of Thinkbumblebee Analytics, small is the new big and all things micro are shaping the world.

"A lot of things which are small in nature...