L'Oréal USA’s data-driven marketing formula

L'Oréal USA, the beauty company, is leveraging consumer data in nuanced ways as it seeks to engage with a wide range of consumers.

Aruna Paramasivam, Head/Data Acquisitions & Partnerships, L'Oréal USA

In her role as Head/Data Acquisitions & Partnerships at L'Oréal USA, Aruna Paramasivam must ensure that 34 individual brands receive truly holistic – rather...