Liodice cites best practices for new marketers

This event report addresses the importance and power of advertising, as well as highlighting some innovative campaigns from around the world.

Liodice cites best practices for new marketers

Geoffrey PrecourtWarc

"Ours is a precious industry," Bob Liodice, the Association of National Advertisers' (ANA) president/ceo, proclaimed in an address that opened the organization's 2015 Masters of Marketing Conference in Orlando, Florida.

"We're an economic engine for the global community. We build brands. We grow businesses. We create jobs. We influence lives. We build careers. And we have an impact on society. We're all of that and more.

"As an industry, our responsibility is to advance, protect and defend the rights of all marketers while we build our brands and...

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