Liodice celebrates creative product but faults marketing process

This event report outlines major opportunities and obstacles in the marketing ecosystem, and the actions required to progress in each of these areas.

Liodice celebrates creative product but faults marketing process

Geoffrey Precourt Warc

In the last year, the Association of National Advertisers (ANA) has stood up to digital transparency and butted heads with the 4A's (American Association of Advertising Agencies) over concerns about rebates, but Bob Liodice was buoyant as he opened the organization's 2016 Masters of Marketing Conference in Orlando, Florida.

Addressing a standing-room-only audience of 2,700 marketers – including representation from more than 1,500 ANA members – the trade body's President/CEO offered, "My assessment is that our industry has much to be proud of – and that pride is...

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