The elephant in the room at the Association of National Advertisers’ (ANA) 2018 Data and Measurement Conference is that a marketing industry awash in data still can’t come up with metrics that work across different platforms.
But, according...
Liodice: ANA to champion smarter use of data, analytics, and measurement
The Association of National Advertisers (ANA), the industry body, is seeking to drive progress in the marketing industry through various means.
