Liodice: ANA to champion smarter use of data, analytics, and measurement

Geoffrey Precourt

The Association of National Advertisers (ANA), the industry body, is seeking to drive progress in the marketing industry through various means.

The elephant in the room at the Association of National Advertisers’ (ANA) 2018 Data and Measurement Conference is that a marketing industry awash in data still can’t come up with metrics that work across different platforms.

But, according to its CEO, the ANA has spent the last several months putting pieces into place that would facilitate such concurrence.

At the Cannes Lions International Festival of Creativity this summer, Bob Liodice told the ANA’s Orlando gathering, “We brought together 25 of the leading CMOs from around the world to talk about the things that are driving, or should be driving, growth.”...

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